Protein marshmallows are here.

Your protein bar just got replaced. By a marshmallow.

22g protein per pouch. Zero sugar. Zero junk. Tastes like a real marshmallow, because it is one. Launching Q1 2027. The waitlist shops first.

Zero sugar. Not a low calorie food.

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MALLOWD Protein and MALLOWD Creatine pouches with marshmallows.

Packaging preview. Final design may change. Nutrition values are estimates, pending lab verification.

22g

protein

Per pouch · MALLOWD Protein

0g

sugar

Zero sugar · Not a low calorie food

5g

creatine

Monohydrate, per 2 pieces · Dietary supplement

0

sugar alcohols

None. Not one -itol.

Target formula. May change before launch. Nutrition values are estimates, pending lab verification.

The squish test

Squish it. Watch it bounce back.

Real marshmallow squish. Not a chalky bar. Not a gummy. A marshmallow. With 22g protein per pouch.

Nutrition values are estimates, pending lab verification.

Get on the list

Free to joinAdults 18+Launching Q1 2027

Pick your pouch

Two pouches. Two jobs.

Pick by what you need. Both taste like marshmallows. Because they are marshmallows.

22g protein per pouchMALLOWD Protein
Zero sugarSweetened without sugar alcohols.
No sugar alcohols
Gluten free
No artificial colors or sweeteners
HALALCertification pending

Protein

MALLOWD Protein

Vanilla Bean

For your sweet tooth and your protein goal.

22g protein per pouch
8g protein per 3-piece serving
8 marshmallows per pouch

Contains: Milk, Egg. Nutrition values are estimates, pending lab verification.

Pick this in the quiz

Dietary supplement

MALLOWD Creatine

Berry Blast

For your training days.

5g creatine monohydrate per 2 pieces
8 marshmallows per pouch
Adults 18+

Supports muscle strength and performance with exercise.*

Contains: Milk, Egg.

Pick this in the quiz

What's in it

MALLOWD Protein: 22g protein per pouch, 8 marshmallows per pouch, Vanilla Bean. MALLOWD Creatine: 5g creatine monohydrate per 2 pieces, 8 marshmallows per pouch, Berry Blast, a dietary supplement for adults 18+.

No sugar alcohols. Gluten free. No artificial colors or sweeteners. Full ingredient lists and nutrition facts are coming at launch, once lab testing is done.

Directions

MALLOWD Protein: enjoy as a snack or dessert. A serving is 3 pieces.

MALLOWD Creatine: adults 18+ only. 2 pieces a day. Don't take more than 2 pieces a day. Check with your doctor first if you're pregnant or nursing, have a kidney condition, or take medication.

Allergens

Contains: Milk, Egg. Made with beef (bovine) gelatin. Gluten free.

Testing & certification

Lab testing is in progress. Nutrition values are estimates, pending lab verification. We'll publish the verified numbers at launch.

Halal certification pending.

Close-up of a torn MALLOWD pouch and a soft marshmallow

What we leave out

Zero junk. Not even the sneaky kind.

Read a protein bar label. Count the words you can't say. Now read ours.

~~Sugar~~
~~Sugar alcohols~~
~~Gluten~~
~~Artificial colors~~
~~Artificial sweeteners~~
~~Anything artificial~~

What stays in? Real marshmallow squish and 22g protein per pouch. Get in line →

Tastes like a real marshmallow. Shockingly nutritious. Zero junk.

Our standard

Three words we don't bend on.

Taste

Real marshmallow squish. It will be blind-tested by the Crew before launch, and we'll publish what they say.

Clean

Zero sugar. Not a low calorie food. No sugar alcohols. Gluten free. No artificial colors or sweeteners.

Checked

Lab-verified nutrition before launch. Halal certification pending. Creatine monohydrate at 5g per 2 pieces.

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A MALLOWD pouch next to a plain, unbranded protein bar

The honest comparison

Your protein bar called. It's jealous.

Costs less than a protein bar, per serving. And it squishes.

Feature	MALLOWD	Regular marshmallow	Typical protein bar
Sugar	Zero sugar (not a low calorie food)	Yes	Varies
Sugar alcohols	None	Usually none	Often (many bars)
Protein per pouch	22g MALLOWD Protein	About 1g	—
Texture	Soft, squishy marshmallow	Soft, squishy	Dense, chewy bar
Price per serving	Less than a protein bar	—	—

Per serving (3 pieces) of MALLOWD Protein at planned launch pricing, vs typical protein bar retail prices. Price range based on a survey of typical US retail prices for single protein bars ($2.50–$3.00), October 2026. Nutrition values are estimates, pending lab verification.

Want the exact price? The waitlist hears first. Get in line →

Building in public

We're making it in the open. You're invited.

We got tired of chalky, bloat-bomb bars and sad diet food. So we're making the marshmallow we couldn't find: real squish, zero sugar, 22g protein per pouch.

Nutrition values are estimates, pending lab verification.

You get to watch. Taste it. Vote on it. Name it. Every step is below, and we'll mark it done only when it's really done.

Follow the build

Weekly Sunday updateReal fails included

A hand pressing a MALLOWD marshmallow on the test bench

The Mallowd Crew

You vote. We make it.

The Crew is people who refuse to choose between treats and goals. Members decide what happens next.

Vote on the mascot's name, the next flavor and our sign-off line: "Get Mallowd." vs "You've been Mallowd."
See the build log before anyone else.
Apply to be a blind taster (adults 18+, limited spots).

Hands passing a MALLOWD pouch across a table

Teaser vote

Name the mascot.

The little square one with the blush. One tap. We count every vote.

Sign up to lock in your vote. Results come in the Sunday Log.

Get my Crew invite

FreeAdults 18+Votes count

Founding 300

Something special for the first 300.

Our first production run is small. So the first 300 people get something nobody else will. The waitlist hears first.

Hear about it first

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Questions

Straight answers. Cheeky ones, too.

Can I order now?

Not yet. MALLOWD launches in Q1 2027. The waitlist shops first. Save your spot and we'll email you the day the doors open.

When does it launch?

Q1 2027. We don't have an exact day yet. We set it once the product passes its tests and the first production run has a ship date. The waitlist hears the date first, by email.

How much will it cost?

Less than a protein bar, per serving. Exact prices come before launch, and the waitlist hears first.

What's in a pack?

4 pouches per pack. 8 marshmallows per pouch.

What does it taste like?

Like a marshmallow. MALLOWD Protein is Vanilla Bean. MALLOWD Creatine is Berry Blast. Real squish, real bounce.

Is it really zero sugar?

Yes. Zero sugar, sweetened without sugar alcohols. Not a low calorie food.

Full nutrition facts are coming at launch. Nutrition values are estimates, pending lab verification.

Where are the nutrition facts and ingredients?

Full nutrition facts and ingredients are coming at launch, once lab testing is done. We won't post numbers we haven't verified.

Allergens? Is it vegan?

Contains: Milk, Egg. It's made with beef (bovine) gelatin, so it's not vegan or vegetarian. Gluten free.

Is it halal?

No pork. Halal certification pending. We'll update this the day it's certified.

Who is MALLOWD Creatine for?

Adults 18+. It's a dietary supplement with 5g creatine monohydrate per 2 pieces. Don't take more than 2 pieces a day.

Check with your doctor first if you're pregnant or nursing, have a kidney condition, or take medication.

Can kids eat it?

MALLOWD is made for adults. The waitlist and MALLOWD Creatine are for ages 18+.

Where do you ship?

All 50 US states at launch. More countries later. The waitlist hears first.

How does the referral thing work?

Share your link. When a friend joins and confirms their email, you move up 10 spots. 1 friend = a Crew badge. 3 = early access. 5 = a free 1-pack at launch. 10 = a Crew tee and your name on the Founders Wall. 25 = a free 3-pack.

It's a reward program, not a lottery. Rewards ship after launch. Referral Program Terms.

What's the Mallowd Crew?

Our community of people who refuse to choose between treats and goals. You vote on what we make, and the most active members get taster spots. Join the waitlist to get your invite →

What's the Founding 300?

Coming soon. Something special for the first 300 people. The waitlist hears first.

Will you spam me?

No. About 1 email a week, plus a Sunday update. Texts only if you opt in (about 1 a week before launch). Unsubscribe anytime.

Last chance to not be last

Still scrolling? That's the sign.

Get in line now. Launch day goes to the waitlist first, and your friends can move you up.

We'll ask you to confirm you're 18+ next. Prefer the full form (with the launch text)? It's up top.

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Your protein bar just got replaced. By a marshmallow.

You're in line!

Squish it. Watch it bounce back.